Why organic matters

Bloom & Bale uses only 100% organic certified cotton, as certified by the Global Organic Textile Standard (GOTS) and the benefits are:

  • Grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides.
  • Never uses genetically modified seeds.
  • Conserves soil though crop rotation.
  • Retains water more efficiently thanks to increased organic matter in the soil.
  • Controls weeds through physical removal rather than chemical destruction.
  • Controls insects by maintaining a balance between “pests” and their natural predators through healthy soils.


Conventional cotton

Conventional cotton accounts for 25% of the world’s insecticide market and 10% of sale of global pesticides, making it the most pesticide-intensive crop grown on the planet.

In India, it accounts for 55% of the pesticide usage even though it only occupies 5% of farm land.

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